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Effects (FX) cover everything from titling and dressing up stock footage to make a snazzy introduction to the wonderful computerized special effects that we are starting to take for granted in the movie theatre. You don't have to be big to have that quality professional look.

Suggestions Are:

bulletIf you have a themed video - use an intro that makes it apparent
bulletIf you have a logo then use a 3D Version of it as part of the intro - don't be afraid to dress it up with some computer effects.
bulletDress up your intro text with effects and font styles
bulletIf someone is being interviewed or giving an interview - put some text on the footage saying who they are and their title or function
bulletIf you are using stock footage (B Roll) for your introduction - liven it up by incorporating logos with effects as well as footage placed in a window from background footage or what the viewer is about to see. Use Music!
bulletIf you cannot cut the lead in to the intermission then use a special transition that will wow the viewer and show the bridge to the next part of the show.
bulletTransitions should be used sparingly if used at all as they are an indication of sloppy editing
bulletUse every resource at your disposal to make sure that the finished product is as perfect as possible and tailored to your specific audience.
bulletATTENTION TO DETAIL - is the key to a professional production. Never take anyone's word that the video is OK. View it - list corrections - view again after corrections - list corrections  - repeat as necessary. Some items may not be correctable but there may be a workaround - find it! The product reflects your professional image and reputation - make it a good one.

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